![]() ![]() One of the company's most iconic technologies, the Reebok Pump, debuted in 1989 with more than 100 professional athletes wearing the footwear by 1992, including Shaquille O'Neal. as the largest athletic shoe manufacturer in the US before losing the top position in 1988. By mid-decade, Reebok's sales were about $1 billion, and it overtook Nike, Inc. It acquired Rockport for $118.5 million in 1986. Reebok also began developing sports clothing and accessories, entered the college/pro sports arena, and introduced a line of children's athletic shoes called Weeboks. ![]() The switch signaled the transition of the company into a performance brand as it began licensing deals with professional athletes in the NBA and NFL. In 1986, Reebok switched its logo from the Union Jack it had since its founding, to the vector logo-an abstract Union Flag streak across a race track-which mirrored the design of the side flashes of its shoes. The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the most significant segment of the athletic footwear industry. The brand established itself in professional tennis with the Newport Classic shoe, popularized by Boris Becker and John McEnroe, and the Revenge Plus, also known as the Club C. Officially an American company in 1985, Reebok had its initial public offering on the New York Stock Exchange under the ticker symbol RBK and was renamed Reebok International Limited. ![]() The following year Reebok's sales were $13 million, and Fireman bought the English-based parent company in 1984. In 1982, Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women. By 1981, Reebok reached more than $1.5 million in sales. That year, Fireman introduced three new shoes to the market at $60. The division became known as Reebok USA Ltd. Fireman had previously been an executive with his family business Boston Camping, and negotiated a deal to license and distribute the Reebok brand in the United States. In 1979, an American businessman named Paul Fireman took notice of Reebok at the Chicago NSGA (National Sporting Goods of America) Show. The name is Afrikaans for the grey rhebok, a type of African antelope. In 1958, in Bolton, two of the founder's grandsons, Jeff and Joe Foster, formed a companion company "Reebok", having found the name in a dictionary won in a sprint race by Joe as a boy. ![]() They were made famous by 100m Olympic champion Harold Abrahams in the 1924 Summer Olympics held in Paris. The company began distributing its shoes across the United Kingdom, which were worn by British athletes. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his "running pumps". Foster" in 1900 later he joined with his sons and changed the company name to J.W. After his ideas progressed, he founded his business " J.W. In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District. It was bought by German sporting goods company Adidas in 2005, then sold to the American Authentic Brands Group in 2021. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. It was established in England in 1958 as a companion company to J.W. These fees are calculated based on destination, item type, and country of origin, manufacture or assembly.Reebok International Limited ( / ˈ r iː b ɒ k/) is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. following the laws and import regulations of the destination country. You can contact your local customs office for further information.įor some countries, we calculate Duty VAT, Taxes, etc. Customs policies vary widely from country to country. We have no control over these charges and cannot predict what they may be. Import Fees: Any customs or import duties are charged once the parcel reaches its destination country must be paid by the recipient of the parcel. Handling time: Our handling time is 1-3 business days after the payment has been received. These fees are called COS (Courier Oversize Surcharge). These fees are called DAS (Delivery Area Surcharge) and are usually charged by the carrier in areas that are less accessible for pickups and deliveries.ĬOS: There are certain cases where the shipping carriers charge extra fees to deliver packages that exceed certain dimensions or weight. DAS: There are certain locations in the world where the shipping carriers charge extra fees to deliver packages to these locations. ![]()
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